Something Beginning With O
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Something Beginning With O is a scarce book about mod and power pop. Published by Heavenly,1993.
Softcover, 48pg. B&W
11.5" x 8"
The real mod spirit has nothing to do with the scooter-riding, beach-fighting, lumpen mod lore. The best mods had the best record collections, the best wardrobes, the best bookshelves, the best minds. What else?– Kevin Pearce
All the three quotes above are from the very first page of Something Beginning With O, a chunky magazine or A4 book (take your pick) that appeared on the shelves via Heavenly in 1993, disappearing soon after and now incredibly hard to find. In terms of mod-related literature, Something Beginning With O is rather leftfield. It doesn’t claim to be definitive, not least because it only has 48 large format pages, some of those packed with images. But it does offer one man’s view of what mod is all about. An idealised view, that’s for sure, but one that’s well worth reading. But it’s not just about mod either. It’s about connections in music. You see, for Pearce, mod is just one piece in the modern-day pop culture jigsaw. From it came northern soul, punk, post punk and if you take it to its logical conclusion (which the author doesn’t), the modern-day indie scene. Along the way, he picks out key bands and key people and takes the odd detour, but never too far from the main thrust of his argument."